Innovative FinTech Companies!
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WELL, HELLO THERE!
We understand the demands of your role …
• Driving continuous growth and innovation.
• Balancing resource allocation.
• Managing data overload and avoiding analysis paralysis.
… the demands are endless.
It’s time to start driving real business outcomes and achieve the revenue goal you need to grow.
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What Do We Do?
Increasing your ad spend, and lucky client acquisition isn’t cutting it anymore. Scale your signups and profitability to have the biggest clients come to you.
Revenue and Profitability
Many FinTech companies don’t track any KPIs, let alone the right ones. This means you’re wasting money, and starting to question the value of marketing.
The best time to start tracking your KPIs is now, before you lose out on untapped growth potential.
We can help with that!
Reach Your Maximum Profitability
Most junior marketers follow the “Best Practices playbook” that Google gives them and don’t have the experience to question them.
Because your FinTech company is still likely new to the market, you have to “Train” the algorithm to give you market share in the advertising space.
This is a combination of tracking metrics, testing channels that are working for your competitors, and quickly taking actions to scale performance based on the algorithm of your marketing channels.
End-to-End PPC Solutions
As an A-Z PPC agency, we don’t just focus on ads; we manage your entire funnel. From optimizing your landing page to closing the sale, we work with your existing CRM and Sales Team to streamline and enhance your marketing efforts.
Our approach ensures that leads are effectively nurtured, helping you shorten your sales cycle and accelerate conversions. By integrating with your current systems and aligning with your sales process, we create a seamless experience that drives measurable growth at every stage.
Sustained Growth Without the Operational Headache
Our proven results allow you to concentrate on what truly matters—sustaining growth and driving innovation. By managing your PPC campaigns and optimizing every step of the process, we take the burden of resource allocation and data analysis off your shoulders.
With our data-driven insights and strategic execution, you’ll have the freedom to focus on scaling your business while we handle the complexities of your marketing. The result? Increased efficiency, higher ROI, and sustained growth without the operational overwhelm.
CASE STUDIES
Scroll Down To Meet Some Of Our Clients.
They’re Tech Companies, Just Like You!
Blace
In just six months of collaboration (Sep. ‘23 - Feb ‘24), BLACE experienced remarkable growth under the strategic guidance of Hutch. Through meticulous campaign optimization and targeted digital marketing efforts, we achieved the following results:
Lead Growth: Increased leads by an impressive 172%, soaring from 914 to 2,482.
Cost Per Lead (CPL) Improvement: Enhanced CPL efficiency by 46%, reducing costs from $181 to $97.
These achievements were benchmarked against the same period the previous year (Sep ‘22 - Feb ‘23), demonstrating the substantial impact of our partnership. Utilizing a robust attribution model integrating Metabase and Salesforce as our source of truth, we ensured transparency and accuracy in measuring campaign effectiveness and ROI.
SmartRoof
In just the first four months of collaboration (Jan. ‘24 - Apr. ‘24), Hutch Advertising significantly transformed the sales strategy for a $200M/year business traditionally reliant on door-to-door sales. By integrating digital marketing into their sales approach, we achieved the following milestones:
ROI Improvement: Initial digital marketing efforts generated an impressive 300% ROI in the first two months, and this figure surged to 600% in the subsequent two months.
Cost Efficiency: Our targeted digital strategies enabled a reduction in the cost of maintaining a 250+ person sales team, which previously exceeded $2M/month, while scaling the new digital channel.
These results were benchmarked against the legacy sales efforts, highlighting the substantial improvements achieved through digital marketing optimization. By leveraging advanced attribution models and data-driven insights, we ensured accurate measurement and significant impact on the client’s overall sales and marketing effectiveness.
Figs
During the first quarter of 2024, FIGS achieved significant milestones in revenue growth and return on ad spend (ROAS) through our partnership. By leveraging strategic digital marketing tactics and data-driven insights, we delivered exceptional results:
Revenue Growth: Increased revenue by 14%, reaching $46.1 million compared to $40.3 million in the same period the previous year.
ROAS Improvement: Enhanced return on ad spend by 24%, achieving a ROAS of 12.3x, up from 9.9x.
These achievements highlight our ability to drive substantial business outcomes within a short timeframe, even amidst challenging market conditions for direct-to-consumer (DTC) brands. Our approach focused on leveraging the Google Ads pixel as our source of truth attribution, ensuring accurate measurement and optimization of campaign performance.
Wagepoint
In the fourth quarter of 2023, Wagepoint achieved remarkable growth in signups and efficiency improvements in cost per lead (CPL) with the strategic support of Hutch. By implementing targeted digital marketing strategies and leveraging accurate data insights, we achieved the following results:
Signup Growth: Increased signups by 83%, rising from 222 to 406 within the three-month period.
CPL Improvement: Enhanced CPL efficiency by 87%, reducing costs from $337 to $43 per lead.
These achievements were compared against the same quarter the previous year (Q4 2022), demonstrating the substantial impact of our partnership in a short timeframe. Our attribution model integrated HubSpot and Google Pixel as sources of truth, ensuring precise measurement and optimization of campaign performance.
How do we do it?
Tracking and Reporting
You can’t optimize what you don’t measure. At Hutch, we measure the KPIs that actually matter to your startup.
We accurately track revenue, life-time value, customer acquisition cost, and ROI from the very beginning. We’ll even include our fees in the data, so you can understand your real ROI.
Strategic Planning
Simply releasing a product won't automatically attract users to your company. It’s crucial to have a full strategic plan in place to successfully enter existing markets with competitors.
At Hutch, we do more than run ads. We propel FinTech companies from $0 to millions in revenue by planning and executing every aspect of marketing to guarantee results.
Algorithmic Training
With the way advertising platforms work now, their algorithm is designed to take as much ad spend from you as possible - and many junior marketers fall for this.
Our Strategy involves making the algorithm work for you, training it with your FinTech company’s data and audience insights to control customer acquisition costs.
Creative Testing
Our formula for creative testing is simple, yet not every marketer does it.
Our team creates new concepts for your FinTech company’s advertising, designs dozens of ad creatives, and quickly turns off the ones that don’t work.
This is how we quickly identify a winning ad combination in just days, rather than weeks, to outperform the control.
Marketing Amplified by AI
More and more marketers are turning to AI to amplify their campaigns, we’re not above it. The difference is, we don’t let AI control our campaigns, we use it to improve our campaigns.
Marketing is ever-evolving, and we have consistently adapted our strategies alongside the FinTech industry for the past 20 years.
Experienced
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Focused
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Honest
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Experienced • Focused • Honest •
Kristopher Hutchinson
Founder of Hutch
Hi, I'm Kris Hutchinson, the Founder and CEO of Hutch. For nearly 20 years, I've been passionate about the world of digital advertising. I’ve had the incredible opportunity to work with hundreds of companies across diverse industries, including AI, Ecommerce, FinTech, SaaS, EdTech, and PropTech.
My journey began with a deep curiosity and love for digital marketing, which led me to earn certifications in Google AdWords and Facebook Blueprint. Over the years, I've honed my skills in paid search, social media, email, display, video, native, and app advertising. I also specialize in multivariate testing, media buying, advanced analytics, and landing page optimization.
What truly drives me is the chance to empower start-ups and scale-ups. I love diving into the unique challenges that each business faces. Using agile methodology, strategic planning, and creative problem-solving, I help my clients shine online and grow their revenue. My goal is always to deliver measurable results and lasting value for my clients and partners.
Every client I work with becomes a part of my story, and I’m committed to their success as if it were my own. Let’s build something amazing together.